Everyone knows that Google is at the top of its game right now. Without a doubt they provide the most relevant content and generally just a nice overall user experience. What is it that Google does that makes them so much better than the other search engines? Google knows the search engine game.

Yahoo usually provides a nice user experience and they are getting much better with their results as of late. The laggard tends to be Microsoft, maybe that’s why they were trying to purchase Yahoo. It would be much easier for them to throw a big wad of cash at the problem then it would for them to build from the ground up.

The solution that I think would work for Microsoft is to get some search people that know the industry, pay them well and pick their brains. Guys like John Andrews joke about going to work for Google but I honestly think that a company like Microsoft would benefit greatly from a relationship like this. Microsoft could without a doubt afford to do something like this. The question is, are they serious about their search engine? They are behind but with the right help they could make a quick impact on the search engine wars.