Online Real Estate: The Gold Rush
Domain Names May 29th, 2007
If you had the chance to go back in time and buy up property in Manhattan would you? I surely would. Just like the best real estate in the world the best domains in the world are becoming highly priced commodities. Just like Manhattan property, the top keyword domain names are selling for record prices. The only difference between real estate and top keyword domains is the domains will not take a hit in price any time soon.
The domain industry is alive and kicking. The top keyword domains are already out of reach for the average domain buyer and the top keyword phrase domains are quickly following the same path. Popular keyword domains can be great tools to get your business off to a fast start, but are they worth the money? The simple answer is yes. The right domain can be the difference between owning a gas station next to a huge business center, movie theater, and hospital or owning a gas station on an old country road in a town with a population of 300. Domains are being treated as valuable online real estate and are only going to become more valuable in the very near future.
Generic keyword domains can even come with type in traffic, the absolute best kind of traffic. You don’t have to pay a dime for this traffic it just finds you and it happens to be very targeted. I own domains that get a great amount of type in visitors just because they are popular keywords or phrases. Lately the trend for web users has become to type in a keyword or keyword phrases they are looking for followed by a TLD. The most typed in TLD is dot com by far. There are other TLD’s that are typed in but usually for the more highly sought after keywords and keyword phrases. Search engines are great tools but people don’t always rely on the search engines to find a good site for them.
If you have a great idea for a site you need to obtain the right domain name. When I purchased BusinessBlogger.net I knew that I would not be getting any type in traffic (because “business blogger” is not a highly searched phrase) and that the dot net could work against me but I knew that the phrase business blogger would explain the blog fairly well. Domains don’t have to be keyword domains to be effective but they can help. If you have the chance to snatch that dream domain do it now or you might be telling your grandchildren how you had the chance to buy that great piece of real estate that just sold for a ridiculous amount of money.










June 11th, 2007 at 6:08 am
[…] just didn’t know how to approach it (before the Snapnames buyout). I was doing a post on how domain names are online real estate and I was going to try and explain why the big domain name backorder companies need to either sell […]