When it comes to keywords in your domain the short answer to that question is both yes and no. Don’t get me wrong, keyword domains can be very powerful and very useful considering the search algorithm at Google uses anchor text to rank your site. When I chose BusinessBlogger.net as a domain, it was for a very specific reason. I wanted people to be able to look at my domain and immediately know that I blog about business, plain and simple. I want my readers to understand what I do. I have been posting on this blog fairly regularly, but this is not my main project so I rely on my domain and the posts I do have to tell my visitors a story so that they will come back or subscribe to the Business Blogger feed.

When branding your domain you have to grab attention fast. For instance, if you blog (assuming you’re branding a blog here) on something different than what you usually blog about and it’s the first post a new visitor sees, you run the risk of losing a possible reader. Your goal is to keep every possible reader you can, especially when your site is new.

Your domain name doesn’t have to be a keyword or keyword phrase, although it can have its advantages. The easiest type of domain to brand is one that says something to your core users. Just remember that your domain is the first thing your readers see. First impressions are lasting impressions, especially on the Internet.